One day, sitting in a rocking chair with cigar in one hand and glass of whiskey in the other, I will tell my grandchildren how Pixout skyrocketed a European market. Yet today I have decided to share a story what stands behind one of Pixout products, namely, Pixout HDMI ArtNet Converter.
Twelve year ago, I had an honor to participate in a creation of a massive LED installation for BMW Museum in Munich. The museum just underwent a major renovation, and the reopening was highlighted by the LED installation. Museum walls were transformed into a media façade with the addition of huge panes of sand-blasted glass, creating altogether so-called “mediatecture”. The installation complemented the BMW brand’s dynamics just perfectly.
I took part in this project with G-LEC and ART+COM, and it was a remarkable experience of creating a 700-m2 screen from G-LEC’s Chimera modules, with a total resolution of 3200×2400 RGBW pixels.
The most fascinating thing in the creation was using a digital video for LED screens and LED devices with an utter flexibility for a user. At the heart of the system, we put the ability to individually control each one of the 1.75 million LEDs, and the means to cut each PCB into pixel sized increments in order to fit the installation tightly around the shape of the space, including bridges, archways and wall fixings.
Back then, we used pretty similar technology as Pixout HDMI ArtNet Converter uses today. Having this amazing experience with lightning installation at BMW Museum, I’ve come up with the idea to create a similar system, which would be handy for everyone, not just for major lightning companies. I wanted the device to be very flexible, easy to use and up to date. That’s why we launched our brand new Pixout Converter, using ArtNet DMX, HDMI, 100/1000 Ethernet. We also developed a modern web software, which runs the hardware.
Pixout HDMI ArtNet standalone converter transforms a digital video or HDMI signal into ArtNet DMX control signals in real time. We designed it for medium to large-sized LED video matrix systems. The wow-factor of the device is that it allows importing and grabbing a pixel mapping from any third party software. Since we launched our Pixout converter, our costumers started to enjoy its features and easy-to-control software via Admin Web Panel.
Use of the converter for any kind of lightning installation, both outdoors and indoors, allows creating an impressive spatial experience, blending architecture and media technology.
I believe that many entrepreneurs have experienced similar wave of inspiration, coming up with the ideas of their own later on, thus enriching every possible market niche. I’m grateful to the experience I had in BMW Museum, and I look forward for more inspiration down my journey.